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Now that you have your readers' attention, let them know right from the start that the recipe has been tried and tested. Share a quote from one of your happy readers who have tried the recipe out for themselves. You can always add in the quote later once you receive comments from readers, like this:
The best cookie I've had in years. Thank you! –Jane Williams
Here, it’s time to write your first, mouthwatering paragraph. Whether it's a cookie or a tart, every enticing recipe post starts with a good origin story. Describe how you came up with this recipe, what inspired you, what your family or friends liked most about it, etc. Hook readers in and show off your personality by being open and honest, or even funny! Include a number of undeniably tempting pictures under your first paragraph to get your reader enthusiastic.
Restate the Recipe Title
Section 1: List Your Ingredients
Include everything your reader needs to make this recipe perfectly, with measurements, optional additions, or alternatives. For example:
½ cup (1 stick) unsalted butter, room temperature
¾ cup packed dark brown sugar
¾ cup sugar
2 large eggs, room temperature
1 teaspoon pure vanilla extract
12 ounces chocolate chips or chunks
¼ cup chopped walnuts (optional)
1 cup milk (or nut milk)
Section 2: Add Numbered Directions
Directions should always be short and to the point.
Your first step should focus on prep. E.g., Preheat to 375°F and line 2 baking sheets with parchment paper.
All middle steps should describe what the reader should do in a certain order. E.g., In a large bowl, cream the butter, sugars and vanilla extract until light and fluffy. Then add your eggs to the mix one at a time.
End with the final baking or cooking time. Describe what the final product should look like and when it should be served. E.g., Bake until the cookies have golden edges. Remove the cookies from the oven and set them in a baking rack for 10 minutes. Voila! Your cookies are ready. Serve them right after or store them in an airtight container for up to 1 week.
Add another picture at the end as a serving suggestion. Invite readers to leave comments below and share their own experience in preparing the recipe. You can even turn on guest commenting in the Editor so people can reply without signing in to your site.
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